Myth: Social Media Replaces a Website

I can’t stress enough about how important it is to have a website – separate from your social media accounts. The web 2.0 platforms are there to only aid your website, not to replace it. The most important thing about your website is that you have total control over it – from the host and domain, to platform and content. This is different on a social media platform where you are restrained by different rules. Whereas a website is yours as long as you want, a social media platform where you have all your clients can fail and cease to exist in a matter of days – if you have no website, how will you regain contact with your  clients?

This can’t happen with a website, which is yours and where only you decide on the content and layout. Nobody changes the rules without you knowing and if the host company goes bankrupt, you always have your backup (providing you actually do, which is a good thing to keep in mind) and can move in an instant to another provider. Social media does not replace a website because they have totally different purposes. This is why you should always have both of them.