Myth: Social Media Replaces a Website
- At December 24, 2011
- By Joel Bobeck
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I can’t stress enough about how important it is to have a website – separate from your social media accounts. The web 2.0 platforms are there to only aid your website, not to replace it. The most important thing about your website is that you have total control over it – from the host and domain, to platform and content.
Read More»Websites are GREAT for SMALL Business!
- At December 16, 2011
- By Joel Bobeck
- 0
So you have started the process of getting your new business off the ground. Like so many of us, you have spent numerous hours thinking about your business plan and how you are going to deliver to your customers.
Read More»10 Rules for Creating Good Online Content
- At June 29, 2011
- By Joel Bobeck
- 0
In an age when more and more people are creating their own blog posts, filming videos, hosting webinars, and producing other content; when technology allows businesses to reach their customers directly; when customers search for information online and educate themselves about the products and services that interest them. The world has changed and thus the rules have as well!
Read More»Extending your Brand with Good Content
- At June 25, 2011
- By Joel Bobeck
- 0
Use what you create as the foundation of meaningful conversations to engage with your customers. Regard your content as something more: as something other than just words and images on a page – as an extension of your brand. Just as a person is more than flesh and bones and hair and teeth, good content, too, is more than text and graphics and video. It’s an embodiment of your brand. It’s designed to inspire people to read more, or view more, or get to know and love your company a little more. Good content can quickly become the soul of your brand to the online world.
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