Content Management

What is a Content Management System?

A content management system (or CMS) is a tool that allows an organization to make changes to its website without having to work with HTML code.

Paying a web designer to update your website will no longer cut it.

In the 1990s, many web designers built their business model around designing websites for an organization, and charged the organization a fee every time the website needed an update. This model is unworkable in today’s fast-paced business environment. Your customers expect your website to be constantly up to date. If it’s not, they may decide not to do business with you.

Most web designers who use this outdated business model are now impossible to contact, because they have dozens of clients tying up their phone lines asking for changes, and they simply can’t keep up.

Our approach to content management – WordPress!

It’s so simple to use, that at first glance you might mistakenly think it can’t handle your complex needs. But once you start using it, you’ll realize that it actually has MORE features than most popular systems on the market.

Here’s what makes WordPress different …

• It’s the ultimate blend of power & simplicity. You have complete control over every piece of content on your website. With a powerful WYSIWYG editor (what you see is what you get), you can post professional pages, blogs, photo galleries, videos, podcasts, flash slideshows, calendars, news releases, surveys and more. Whatever you can imagine, you can create. You will marvel at how simple it is to use.
• It’s easy to learn fully supported by our team. More than 50% of the small business owners who use WordPress would NOT consider themselves computer-savvy. Yet in less than 90 minutes, we are able to train any English-speaking person to use WordPress — even those folks who are uncomfortable on a computer.
• The reason it’s so simple is its consistent design. Because WordPress was built by a collection of individuals with a unified vision for how it should work, every part of the CMS follows the same conventions. If you know how to use one part of WordPress, you know how to use all of it. (Schedule a demo to see what we mean.) And whenever you need support, our team is available to answer your questions.
• It drives more traffic with content that ranks well in Google. What good is a website if people can’t find you when they search for you in top search engines like Google, Yahoo and Bing? We regularly keep up with the latest search engine optimization (SEO) trends, and pack all of these principles into your site.
• You don’t have to think about it. Simply add new content to your website with the simple interface and WordPress will automatically write RSS feeds, update XML sitemaps, ping the search engines to tell them you added new content, update your pages with permalinks, meta tags, tag clouds and more.
• Don’t know what that means? You don’t have to, because WordPress has it covered. Just focus on regularly adding new content … you’ll be amazed at how quickly your traffic will grow.
• It’s fully scalable & customizable to your exact specifications. Your organization is not identical to any other organization — why would you want a cookie cutter website? Our developers build custom features to your exact specifications. Just tell us what you need it to do, and we can develop it! Anything that we create for you (now or in the future) will follow the same conventions as the rest of the site, making it easy to learn and ensuring it’s fully integrated.