Web strategy

An alarmingly large proportion of web design projects have no clear strategy. Sure, the team could tell you what the project’s about, but you’ll probably get a subtly different story from each person—and consequently, these projects suffer from a lack of focus.

Formalize it

Getting all of the project sponsors to sit down and agree to a concise, clear and practical strategy is an essential element of a successful web design project. Everyone has a different take on what you should be doing—so the compromises involved in writing a strategy together make it much easier to work as a team.

The art of web strategy

Many pretentious people call themselves “web strategists”, but it’s not all fake—there’s a specific art to writing a strategy that the whole team can agree on.